Renée Ayling
Freelance Fashion Designer Melbourne
FASHION DESIGN - PRODUCT DEVELOPMENT - CREATIVE DIRECTION
Selected Works
Services
About me
Freelance Fashion Designer based in Melbourne
I’m a Melbourne-based freelance fashion designer specialising in apparel and accessories, working with both emerging startups and established brands expanding into product categories.
I provide end-to-end product development from concept through to production, including trend forecasting, range architecture, textile design, tech packs, and factory sourcing.
I work with brands launching their first collection, as well as businesses expanding into apparel who need experienced design and production support.
With over 10 years’ experience across global brands, I offer the capability of a full design team without the overhead of a traditional agency.
Based in Melbourne, I work with clients locally and internationally across fashion, lifestyle, and performance apparel.
What I Do
Helping brands launch and expand into apparel and accessories - from concept to production.
I working closely with founders and teams to design, develop, and refine collections ready for launch.
From early-stage concepts through to production, I guide the entire process, combining creative direction with technical execution to deliver products that feel elevated, cohesive, and commercially viable.
My background
With over a decade of experience across activewear, womenswear, menswear, childrenswear, sleepwear and accessories, I’ve worked with both established brands and emerging labels.
An award-winning designer, my work spans the full design lifecycle - from concept and range architecture through to product development, fittings, and production.
I also partner with brands in a consulting capacity, refining and elevating existing collections to strengthen range architecture, cohesion, and commercial performance.
Having collaborated closely with global suppliers and manufacturers, I bring a strong understanding of how to translate design into successful, production-ready product.
Alongside freelance projects, I’ve led end-to-end collection development for brands expanding into new categories.
This breadth allows me to approach each project with both creative clarity and technical precision.
My approach
Agency-level design and development, without the overhead.
I approach design with both creative intuition and commercial awareness.
Every product is developed with purpose - not just to look good, but to perform, connect, and sell.
I work closely with brands to simplify what can often feel like an overwhelming process, bringing clarity, structure, and direction from concept through to launch.
